It’s been a long time coming, but the Therapeutic Goods Administration (TGA) is cracking down on the multitude of anti-ageing creams that bear the markers ‘clinically proven’ and ‘scientifically tested’.

The TGA now says creams bearing these slogans “should not even be contemplated unless unequivocally supported by robustly designed, published, peer-reviewed clinical trials which have been conducted upon the actual product being advertised or an identical formulation (as a minimum)” (source link).
In simple terms, this means that we will probably see a decline in the amount of ‘anti-ageing’ creams on store shelves, but with greater transparency all round, consumers will be in a better position to buy something that actually does what it claims to do. If you’re into that kind of thing, that is.
You see, beauty products that have a real ‘anti-ageing’ effect are generally either available only on prescription or involve expensive surgery.
It is a bit of a myth that one can waltz into a shop and buy a cream for as little as $35 that will stop the emergence of wrinkles altogether.
Creams and moisturizers help to hydrate the skin and keep a youthful appearance, all of which is great, but marketing spins that allege their products to do anything more are usually just taking advantage of unwitting consumers.
Enjoy your cream, ladies, but know its limitations!
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